Cultural DNA: The Psychology of Globalization, by Gurnek Bains
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Cultural DNA: The Psychology of Globalization, by Gurnek Bains
Free Ebook Online Cultural DNA: The Psychology of Globalization, by Gurnek Bains
Develop deeper cultural intelligence to thrive in a globalized world.
Cultural DNA is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected world.
Presenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia. Additionally, an extensive database of 30,000 leaders provides insights to inform the reader.
The book addresses questions such as:
- What are the challenges for leaders from different regions as they move into onto the global stage?
- Why are Americans so positive?
- Why is China a world leader in manufacturing and India in IT?
- Why do overseas firms struggle in the U.S. market place?
- What are the emotional forces driving current events in the Middle East?
Each culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. As globalization marches on we can also learn important lessons from the world’s distinct societies.
Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. Business and Political leaders will understand how each regions’ cultural DNA influences:
- Its economic and political institutions.
- People’s underlying consumer psychology.
- The soft skills needed to lead in that environment.
- How to best release people’s potential.
- The issues that need to be managed to anticipate and solve problems before they arise
Every now and again a new book comes along, that is a must read: Malcolm Gladwell’s Tipping Point or a Seth Godin’s Tribes. Cultural DNA by Gurnek Bains, by virtue of its depth, originality and ambition, is that very book for all global leaders.
Cultural DNA: The Psychology of Globalization, by Gurnek Bains- Amazon Sales Rank: #197431 in Books
- Brand: Bains, Gurnek
- Published on: 2015-03-23
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.10" w x 6.30" l, .0 pounds
- Binding: Hardcover
- 320 pages
Review
“The book should be very useful to those responsible for international relations, but particularly to managers working in multi-national corporations.” (The HR Director, April 2015)
"Bains steers an eclectic but carefully measured journey, in which he builds stepwise arguments, supported by anecdotal and empirical evidence from his own impressive global consulting history and wider sources." (The Marketeers, July 2015)"Sometimes cultural stereotypes–Americans are positive, Africans are warm, Indians hate aggressive behavior–can actually be useful in helping expats navigate an unfamiliar world. In his new book about cross-cultural communications, business psychologist Gurnek Bains says that it’s a good idea to 'cherchez la difference,'so to speak." (The Wall Street Journal, May 2015)"In his new book, Cultural DNA: The Psychology of Globalization, Gurnek Bains discusses the soft skills required to engage leaders in a connected world." (Fortune, March 2015)"Gurnek Bains presents ground breaking original research and the latest evidence from neuroscience, behavioral genetics, psychology and history to enable people to understand, empathize with and engage people from other cultures in our increasingly connected world. He argues that much previous work in this area has just scratched the surface and examines the deepest instincts of eight key global cultures to help readers understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia." (India CSR, May 2015)"To be a CEO today requires taking a global perspective with an understanding of the cultures of others.The position is that understanding those with whom we do business will make doing business easier and more pleasant. The danger of falsely stereotyping people in the attempt to understand them will be greatly diminished by reading this book." (Fin24, May 2015)"Bains steers an eclectic but carefully measured journey, in which he builds stepwise arguments, supported by anecdotal and empirical evidence from his own impressive consulting history and wider sources." (The Huffington Post, June 2015)"Authoritative and thoroughly-researched, Cultural DNA is a must-read book for anyone who is interested in, and asking deeper questions about, the origins of modern cultures." (Dialogue Review, June 2015)
From the Inside Flap
Go to any part of the world and you will see much that you recognize. People are just people. But the longer you stay, the more you will realize there are profound differences that may have been invisible on the surface.
There is no such thing as a global citizen, business or society. For example, even the most internationally recognizable firms have values systems, cultures and processes that are firmly embedded in their place of origin.
The idea of cultural differences is far from new, but even in a fast globalizing world we still understand very little about the why behind these differences. As Bains demonstrates in Cultural DNA, countless challenges can be traced directly back to this lack of understanding. Cultural DNA provides a framework for understanding and working with each of the world's significant cultures.
Through an analysis of over 1,700 in-depth reports from executives in every region of the world, interdisciplinary research and case studies, Bains identifies the core DNA themes for each culture. Latest psychological, biological and neurobiological research demonstrates that beliefs and orientation to life are, both figuratively and literally, in our DNA. For example, new research shows that the frequency of genes related to independent mindedness and rebelliousness may vary as much as 75% by geographical region. Huge variations are also apparent in other psychological genes. Why? In Cultural DNA, Bains examines the history and psychology of eight important regions of the globe to show that we may be influenced much more by our ancient ancestors than we think.
Executives and leaders at today's businesses need to become psychologists and historians if they hope to make sound long-term strategic decisions. Cultural DNA will give readers the scientific and practical insights they need to take both differences and similarities into account. Ignoring culture can be disastrous for international firms, but approaching culture through the lens of unfounded stereotypes and incomplete knowledge is just as dangerous. From this remarkably powerful and clear summary of what's known about the world's cultures and their origins, readers will gain the ability to proceed confidently and intelligently in the global marketplace.
From the Back Cover
CULTURAL DNA WILL CHANGE THE WAY YOU LOOK AT THE WORLD
- Why are Americans so positive?
- Why is China a world leader in manufacturing and India in IT?
- Why do overseas firms often fail in the US?
- What are the emotional forces driving current events in the Middle East?
- Why are Scandinavian societies and businesses the most equal in the world?
- Why is there a Chinatown in most major cities?
The answers lie in the deep cultural DNA of these societies. Cultural DNA will take you on a psychological tour of the world to help you get under the skin and productively engage other cultures in our emerging multipolar world.
Presenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, psychology and beyond, the deepest instincts of eight key global cultures are dissected.
Each culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat reverberates through each society affecting everything, including its economic institutions, consumer psychology, organizational culture and the strengths and weaknesses of its leaders. And as globalization marches on, we can learn important lessons from the world's distinct societies.
Savvy and informed leaders need to understand these forces if they are to make the right calls as they engage global cultures. If you want to succeed in global markets, develop diverse talents and tap into the real potential of people everywhere, read Cultural DNA.
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Most helpful customer reviews
2 of 3 people found the following review helpful. Fabulous thoughtful book! By JT This is an extraordinary, insightful look at the way in which cultures have evolved over time - from the great migrations of people to environmental and sociological influences. It is a rich and meaningful look at why different countries have different cultures and helps us all to understand, negotiate and compromise with those different than we are. It is a thoughtful and thought provoking look at countries and cultures that should not be missed.
0 of 0 people found the following review helpful. A Marvelous Read By K.H. A marvelous read for anyone interested global culture, history and mores. I'm an international educator that's traveled and worked in over 30 countries and I found myself learning something new with nearly every page. I was literally uttering an audible "wow" every few minutes during my initial reading of the book. I have no doubt that I'll reference Cultural DNA many times in the future.
1 of 2 people found the following review helpful. Extrodinary, thought-provoking book! By Lara Menke Cultural DNA is an amazingly insightful and thought provoking book which goes beyond superficial descriptions of cultural differences. The author explains why such differences exist and how they are shaped through a combination of genetic and psychological factors. Bains does an excellent job at combining academic research, psychological theories and business insights to illustrate how each world region’s early migration history influenced the culture’s DNA. Cultural DNA greatly enriched my perspective on other cultures - it is a must-read for everyone asking deeper questions about the origins of different cultures.
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